Food and hands.
Hands doing things with food.
Body-less arms reaching out to feed non existent mouths.
What more can I tell you about this other than, as always, expertly food styled by Ms. Sally Parker, and tastefully propped and dressed by Ms. Janai Anselmi and her very fine team.
Bet you thought your basic sliced sandwich bread and your store bought jam could never look that appetising. Bet you didn’t spend 25 minutes getting the jam drip to fall in just the right way. Bet you’ve probably got better things to do.
Fortunately, we get paid to do just that.
What do a Drag Queen named Rodrigo, a big wave surfer and a sheep farmer all have in common? Not that much, except that they all live in Melbourne, and I photographed they back of their heads as they Walk their Walk for a brand new, brand campaign, for the Bank of Melbourne and Saatchi & Saatchi Melbourne.
As this recent campaign for First State Super seems to be on every second billboard I drive past, maybe it’s time to claim some credit for it.
Credit must indeed also go to Louis&Co for pulling the whole thing together, and also the decent folk at Cream for the post production work. None of it of course would be possible without agency 12th Window and their fine creative work on the campaign.
Some recent tastiness for the good people at Woolies, food wonderfully prepared & styled by the extraordinary Sally Parker, props courtesy of Janai Anselmi.
Gluten Free Bread, yes, that’s right Gluten Free Bread! What’s so special about that you say? It actually feels like normal bread, and, you can get it in the supermarket. OMG!
We drove around the beautiful rural terrain of central NSW, and then tramped through a ridiculous amount of cow shit with some big arse wood signs to tell people the good news. My Timberlands now have a very unique aroma to them that doesn’t seem to go away, no matter how many times they get hit with the pressure cleaner. This might be why dairy farmers wear gumboots?
Some nice retouch work from the Gluten and non-Gluten friendly guys and gals at Cream putting these together for us and the team at BMF, yes.
Why would you fly a crew of 14 all the way to LA just to shoot a stationary 777 on the tarmac with the windows closed? Because we are the Airline Specialists! Flying around the world like some kind of business class mercenaries.
We airlifted into LAX with enough equipment and bodies to wage a small war, which is kinda what it became. Imagine Apocalypse Now, but in 5 star luxury accommodation (big thumbs up to Louis), with tacos, lots of tacos (Glenn & Marcin, I’m looking at you, and probably JoAyling as well, she can put them away like a gaffer).
When we were there, we just wanted to be here, when we were here, all we could think about was being back in the jungle. Heavy, heavy stuff.