Can you be a gin photography specialist?
Why not, say I.
Three shoots for 3 different gin labels at the end of 2017 should prove the point beyond doubt. We spent 3 fine days in a green-out in studio creating a suite of classic bottle and liquid images & motion pieces for The Station Agency and their clients at Tanqueray.
Beautifully crafted in post by the team at Cream Electric Art.
What a fine way to see out 2017! A few days out from Christmas last year we took an unnecessarily large supply of James Boags’ finest down to a little stream, plopped one in the water and pressed the big button on the top of the camera. Then we drank the rest.
Some days later the team at Cream ElectricArt carefully polished the black & white look and feel, then we drank some more, just to be sure!
Yes, yes, yes, Jamie has again swung his way into the Luerzer’s 200 Best Ad Photographers collection for 2018 & 19 with a little fresh produce shot for Westfield through the Sibling Agency.
Late last year (with a little help from retoucher Aaron Foster) we made a Rose bottle float in mid air and liquid pour out of it down a floating ice staircase for treasury Wines and JWT Melbourne. And, if pink is not your thing, it also comes in a lovely shade of pale green.
We had a grand time doing a little road trip around some of the finer parts of NSW at the end of last year for a collaboration between QANTAS and Destination NSW through BWM Sydney. Ably produced as always by Louis & Co., and finely crafted on the post production side by Mr. Ian Connor of the Visual Estate.
So how do you get the perfect piece of orange/lemon/lime peel to float gracefully, defying gravity and twirl like a beautiful piece of ribbon behind a bottle of gin? An ordinate amount of expletive filled hours, very strong instant setting glue that apparently can adhere to your eyeball, and fishing line, lots of fishing line, that’s how.
Thankfully the wise people from Bombay Sapphire were patient enough to stand at a safe distance while Food Stylist Ben Masters and our team went on this multi-shot odyssey. And, equally appreciated is the deft hand applied to the post production work by Clems team, fine work indeed.
Nothin’ to see here but an over confident man struttin’ around the office with a bad moustache adorning his face. All part of a recent campaign for TAB and the kind souls at Clemenger BBDO Sydney.
When presented with this generous and exciting brief for Fairfax’s Good Food Guide Awards what else could one do but see how many sexy, weird food moments we could cram into 60 seconds?
Camera work from Louis & Co’s own Mike ‘Big Chilli’ Calvino & food wizardry from the originally nicknamed Ben ‘the Master’ Masters. Production from Will, the Wonderful, Louis & Co’s answer to Graham Norton, and of course a little persuasion from the Big Dog himself. And, the occasional direction from my kind self.
Always happy to help a well deserving cause, especially when it involves Ad legend, Grant Booker and such beautifully concise creative.
Check out the finished commercial here.
And, visit Youth Projects site here, they do great work for an often neglected sector.
This is one time I can say I was very happy to be in front of the firing squad.
This is a recent image for Reprieve, a very important group working around the world to abolish the death penalty, by any means, anywhere. We were extremely happy to work with 12th Window in Sydney on the campaign, and hope that it brings some attention to an issue that needs addressing. Visit http://www.reprieve.org.au to learn more.